City Guide to Edinburgh, Scotland

City Guide to Edinburgh, Scotland

Edinburgh Juice Bar Announced as Partners for City Sports Programme 2008

By Jennifer - Posted on 23 April 2008


City Juice Bar Announced as Partners in 2008 Sports Programme


Popular smoothie bar Juiced Up have been named as the official partners of the Edinburgh city council Activcity Sports Programme 2008/09, launching today at Meadowbank Stadium, Edinburgh.


With over 68 events listed in the activity calendar, the official launch will see schoolchildren from across the city navigate through four disciplines – climbing, mountain biking, orienteering and potted sports – in the Activcity Adventure Race. In the afternoon, corporate teams from Hibernian Football Club, Edinburgh Rugby, Forth One, Event Scotland and Edinburgh Leisure will compete in the corporate adventure race before Gavin Hastings and Councillor Steven Cardownie officially launch the 2008/09 programme.


Jonathan Oag, owner of Juiced Up commented; “We are delighted to be named as partners in this venture and whole heartedly support the ethos of the whole project. As a healthy living bar, our smoothies and juices are perfect for athletes and those partaking in sporting activities -  not only does the fresh fruit replenish natural vitamins and minerals, but they are quick and convenient.”


Juiced Up will be on site supporting the launch in their capacity as partners, offering a range of smoothies to participants and supporters. Juiced Up bars operate across the capital and serve 100% natural fruit juice drinks and freshly prepared smoothies to help cleanse the body through natural means.


Formerly Futuresport, the Activcity Programme is part of the council’s mission to make Edinburgh the most physically active city in Europe by 2020.


The official launch will be taking place in Meadowbank Stadium, Edinburgh on Wednesday 23rd April.



For further information on Juiced Up and their involvement please contact Jennifer McConachie at Crimson Edge PR. Tel: 0131 311 7050     Email:


For further information on the Activcity Sports Programme 2008/09 please contact Donna Finnie at the Edinburgh City Council on 0131 529 7993. Email:


Editors Notes


·          Formerly the Futuresport Programme, the decision was taken to rebrand the programme of events to emphasis the importance of physical activity and staying active. Working closely with Active Schools, Edinburgh Leisure and local groups the calendar of events will also be promoted through the Councils partnership with ClubSportEdinburgh.


·          Juiced Up first launched in Edinburgh two years ago following the world wide travels of owner Jonathan Oag. The entrepreneurial businessman was so impressed by the healthy juice bars and their obvious popularity that, recognising a niche market yet untapped in Scotland, Oag launched Juiced Up on Bruntsfield Place in 2006. Now operating two stand alone outlets, a terminal in the Ocean Terminal shopping centre and also marketing to the bar trade, the Juiced Up phenomenon has found a solid market in the Capital.


·          Juiced Up can be found at;

38 Hanover Street, Edinburgh EH2 2DR                           Tel: 0131 220 0993

            100 Bruntsfield Place, Edinburgh, EH10 4ES                    Tel: 0131 656 0736

Ocean Terminal, Ocean Drive, Leith EH6 6JJ                    Tel: 0131 555 8888

The newsroom, 5-11 Leith Street, Edinburgh                     Tel: 0131 557 5830


Opening Hours of the main outlets are:

7am-7pm (Mon – Fri)

9am-6pm (Sat)

9.30am – 6pm (Sun)