City Guide to Edinburgh, Scotland

City Guide to Edinburgh, Scotland

Sandwich Business Wins £3000 Shop Front Competition


By edg - Posted on 17 February 2012

Leith shop front winner

M1 Sandwich Shop on Easter Road has won the £3000 prize in a Leith shop front competition sponsored by Edinburgh City Council.

Leith spent a week of dressing and perfecting their shop fronts to impress judges and the public in the "Leith Shop Idol" competition.

Judges chose M1 Sandwich Shop over 35 Leith businesses for its “professional clean crisp look”.

Marcelina Fraczak, owner of M1 Sandwich Shop, said: “We’re so happy to have won Leith Shop Idol. It is fantastic! The £3000 will be spent on improving the front of the shop and creating new displays for our products.”

Coming in a close second, to win £1000 for its business, was Flux on Bernard Street with a rose-themed display of gifts and furniture.

In third place was The Doo’cot St Columba’s Hospice on Leith Walk, which was one of the public’s favourite in the vote on Facebook. It won a year’s free membership to the Federation of Small Businesses.

Over 1,000 votes were received this week on Facebook, making up 40% of the overall votes.

Judges Isobelle Hodgson from Visobelle Displays, Ruth McKay, the Federation of Small Businesses (FSB) Chair (Edinburgh) and Kirstine Hale, Director of Edinburgh Skills Shop, then chose their favourites – making up the final 60% of the vote.

Councillor Tom Buchanan, Economic Development Convenor, said: “I am delighted to give out these well-deserved prizes and have been very impressed by the quality of window displays across Leith. This is the start of a process which will continue to raise the profile of all of Edinburgh's town centres so that they become known as must-visit destinations in their own right."

Judging the event, Isobelle Hodgson said: “It can be difficult to create a window display where perishable products are for sale. The creativity used in this display is tremendous and gives a professional clean crisp look, which is imperative when selling this kind of product. The handmade ginger biscuits look fabulous made into hanging mobiles. Good visual merchandising. Barrels with fresh basil and apples....mmmm.”

This initiative is part of the Council's Economic Development team’s commitment to Building Stronger Town Centres across Edinburgh and three town centre coordinators are involved in a variety of projects to promote their area.

Winners were presented their awards earlier tonight by Councillor Tom Buchanan at a special event in MacDonald Road Library.