Capital Theatres today announced the return of Galloway firm, Rowan Glen, one of Scotland’s favourite dairy brands, as the official sponsor of the King’s Theatre Edinburgh pantomime. For the second year running, Rowan Glen supports Scotland’s biggest panto and will play a vital role in making Beauty and the Beast a show to remember.
Arts & Business Scotland will provide 50% match-funding of Rowan Glen’s sponsorship through their Culture & Business Fund Scotland (CBFS) that aims to encourage active collaboration between businesses and the cultural sector. The CBFS funding will enhance Rowan Glen’s sponsorship by providing additional promotional opportunities and supporting the King’s Theatre’s wider family performances, as well as providing 500 tickets to the Panto for looked after children.
Beauty and the Beast again unites dame Allan Stewart, ‘eejit’ Andy Gray and resident villain Grant Stott in their 15th King’s Edinburgh panto as the well- loved trio. Their unique onstage chemistry and the dedicated Edinburgh audiences who come back year after year to see them have made the King’s pantomime the most successful in Scotland and one of the highest grossing pantomimes in the UK.
Commenting on the partnership between the King’s Edinburgh panto and one of Scotland’s leading brands, Danny Cairney from Rowan Glen said, “The pantomime brings so much enjoyment to families from across the country and we are proud that Rowan Glen will play a starring role, for the second year running, in what is a much-anticipated annual highlight for many. This wonderful explosion of festive fun never fails to put a smile on everyone’s face and we’re very excited to be part of this year’s magical journey of enchantment in one of the most loved fairy tales of all time, Beauty and the Beast”
Look out for Rowan Glen competitions with lots of panto prizes and opportunities for audiences to take selfies with Rowan Glen’s mascot, Bonnie the Cow!