The London media's mover and shakers descend on Edinburgh for three days for this annual get-together. While there generally is a light-hearted festive atmosphere, this is primarily an industry event, providing an opportunity for delegates to discuss where UK television is heading and to hear from industry heads and new media pundits what issues are coming to the fore.

There are numerous talks and seminars on subjects such as reality television, sex on the small screen, how the internet is changing the broadcasting industry landscape, and how programme-makers should position themselves when tackling hot issues of the day.

There's usually quite a few familiar faces from tellyland, with some of the events broadcast. Last year, Jeremy Paxman closed the festival by quizzing two teams of television execs for a media-orientated University Challenge.

Peter Fincham is to deliver this year's keynote MacTaggart Lecture. Jeremy Paxman delivered the 2007 MacTaggart Lecture.