Scots Government minister Richard Lochhead backed the idea to encourage families to eat Scots lamb as a celebratory meal on St Andrews Day.
Scotland's food and drink sector has an ambitious journey ahead: by 2017 the industry aims to be worth £12.5 billion with a focus on premium quality, provenance and health.
Leaders from Scotland's food and drink sector met back in September discuss the ambitions for this sector.
The idea came from the Scottish Food and Drink Fortnight celebrations, where over 130 events took place up and down the country, leaders gathered at Holyrood for a series of panel discussions and presentations from top industry professionals. This was one of the ideas put forward.
Rural Affairs Secretary Richard Lochhead said:
"While we celebrate the industry and its successes we must also look to future challenges and opportunities. Today's event was to examine Scotland's reputation as a land of food and drink and to understand emerging consumer trends.
"There are many opportunities for us to herald our first class food and drink which should be grasped; St Andrew's Day is one such event. What better meal to encapsulate the spirit of our national day than with our own Scotch Lamb. We will soon launch a dedicated menu bringing together the best of Scottish seasonal ingredients to inspire consumers to enjoy our first class Scotch Lamb.
"The focus on our natural larder has never been greater. Many work hard to stimulate and grow demand both at home and overseas for our great produce and brands. For the first time ever Scotland has a National Food and Drink Policy which promotes our vision and we will move this forward with a flagship national food and drink conference in November.
Chief executive of Scotland Food & Drink, Paul McLaughlin said:
"The Scottish food and drink industry has a bright future. We have set ourselves ambitious targets to grow its value to £12.5 billion by 2017. Events such as today's Parliament discussion and newly announced National Food and Drink conference are all crucial in helping us secure Scotland's reputation as a Land of Food and Drink and in turn driving profit from this country's enviable and ever increasing food and drink sector."
Donald Biggar, Chairman of Quality Meat Scotland, said:
"With Scotch Lamb is at its most succulent during autumn I can't think of a better way of celebrating our national day.
"Scotch Lamb is produced to a world-leading assurance scheme which guarantees quality, welfare and traceability and we hope consumers who haven't cooked it for a while will take the opportunity this St Andrew's Day to rediscover it as a simple to prepare and delicious meal to share with friends and family."