Mark Borkowski who is the Master of the Fringe Festival PR Stunt has constructed a new idea in Festival Fringe awareness, The #Twithibition.
Yesterday (Tuesday 4th August) he started to put together a photographic Twithibition of the most famous stunts that have taken place at the Fringe.
Borkowski who is now possibly the top PR expert in the UK, decided a few months ago to put up a photographic twitter exhibition of great stunts that have taken place during the Fringe Festival. He rang me to discuss some of the locations, as I have in the past 20 years been involved from a media point of view in some of the great stunts which have hit the headlines and made the shows involved, overnight successes at the Fringe. From the smallest theatre in the World to the mayhem and madness of Archaos, or the controversial Jim Rose Circus, to the wonderful Chinese state circus, even the famous Joan Rivers have all come under Borkowski's magical PR wand. Over the years, I have had the privilege to have helped and watched this man develop into the unique PR genius.
So now I give you the further details of where to find the Twithibition as it has now been coined, below ....
Improperganda:
a #Twithibition of 12 inspiring and astonishing stunts at the
Edinburgh Festival, curated @MarkBorkowski from Wednesday 5th August
PRESS RELEASE IMPROPERGANDA:
The Great Edinburgh Stunt Twithibition
Publicity guru and author of The Fame Formula: How
Hollywood's Fixers, Fakers and Star Makers Created the Celebrity
Industry, Mark Borkowski, will be curating an exhibition, celebrating some of
the great publicity stunts that have graced or terrorised the Edinburgh Festival over the years, on the streets of Edinburgh and on Twitter from the 6th August.
In honour of the fly-posting wars that have kept audiences
informed (and sometimes confused thanks to over-pasting by zealous promoters)
the Twithibition will consist of 12 arresting images of stunts posted, like
temporary blue plaques, at the sites where they happened. There will be a
poster at the Royal Mile marking the time that Archaos split a car in two in
broad daylight on the street, a poster near the nursing home where Alan Carr
performed a comedy set to a roomful of disinterested pensioners and much more.
The posters will be posted on the appropriate walls and then
photographed in situ on an iPhone and posted to Twitpic, allowing the
Twithibition to survive in perpetuity even if someone decides to paste an
advert for the latest show over it. They will also be available on
Borkowski's blog site with extra details on the stunts, via links made
available through Twitter.
The beautifully crafted and effortlessly eye-catching posters
have been designed by David Hillman, the founder of Pentagram, who oversaw the
redesign of the Guardian newspaper and who is one of the iconic figures of
British design. All of the captions are written in 140 characters or less and
the pictures, by the marvellous theatre photographer Geraint Lewis, who has
been covering Edinburgh Festival for years, capture the spirit of the stunts to
a tee.
"I don't think anyone's run an exhibition on
Twitter before," said Mark Borkowski, "so I'm looking forward
to the reaction to this Twithibition of great stunts of the past. I'm
hoping that it will inspire people take more risks with their brand and their
image and create stunts for themselves. Twitter's a great medium for
that.
"It's also an exciting that the Improperganda
Twithibition can be contributed to by anyone using the hash tag #twithibition.
It would be great to see how long the posters last in situ and also to see what
becomes of them as and when they are posted over. And obviously, I'm
looking forward to seeing people's comments and if any visitors to or
performers at the Festival come up with some new stunts worthy of the strange
things that have happened at the Festival in the past."
The Twithibition can be followed on http://twitter.com@MarkBorkowski
or by searching the site for #twithibition from 6th August 2009
Now appearing at http://www.markborkowski.com/improperganda/